Contact SuperFriendly

Does your design system project need a jumpstart? Our best customers have a graveyard of design system attempts that just haven't quite caught on. They’re ready to bring in some outside help to gain traction. Sound familiar? We’d love to chat. If you don’t have a need right now but want to brainstorm about ways we’ve seen design systems help, we’re always game for a conversation.

Projects we’d love to help 🔗

Reasons not to work with us 🔗

Still with us? 🔗

Then you’re precisely the person we’d love to hear from. Drop us a line at and let us know what’s on your mind.

If you’re having trouble starting, here’s the kind of email that gets us all giddy (feel free to copy this as a starting point and modify at your leisure):

[Nike] would love to co-create a design system with SuperFriendly!

Hi SuperFriends!

My name is [Lindsay Fünke], and I’m a product manager at [Nike]. I love the work you did with [The Cosmopolitan of Las Vegas]. I’d love to hire you to help us with a design system project.

We’ve been tossing around the idea of [making/evolving] a design system so we can [make our ecommerce site and native mobile apps more consistent]. When I asked around, my friend [Bob Loblaw] recommended I get in touch with you.

We’d like to launch it by [the end of the year] in order to [coincide with the public launch of our rebrand]; let us know if you think that’s reasonable. We’re looking to partner with a team that [can take this all the way from conception to launch]. You’d be working directly with me and two developers on my team, so we could move pretty quickly. We’d like to keep the price to about [$250k, though we could probably go up to $300k if you could make a good case as to why we’d need the extra].

Full disclosure: I’m talking to 2 other agencies about this work: [Blendin Design] and [Sitwell Enterprises].

I’m happy to provide any other detail you need. If you’re interested, let’s set up a time to chat. How does next week look for you?


If you write emails like that, you’re already our favorite. We can’t wait to hear from you.

For Procurement & Legal Teams

To get a headstart on onboarding us, here are our standard Services Agreement and Statement of Work templates so you can see the kinds of terms we like working under. We’re not fans of playing negotiation games as it’s a distraction and obstruction to the getting underway on the important work of creating customer value, so we strive to strike an agreement that is fair and just for both you and us. Our best partnerships are ones where we and our clients share the risk 50/50.