Work

The latest projects from SuperFriendly teams.

Design systems & their accompanying pilots

2019

United Airlines

Co-creating the design system Atmos, bringing together a new visual language, React framework, UX guidelines, brand colors, and typefaces all in one place.

2017

ExxonMobil

Creating Unity, an enterprise design system to help scale design at an organization with over 500 developers and only 5 designers.

2018

The Cosmopolitan of Las Vegas

Concepting and architecting their online loyalty program and revamping their flagship website.

2016

General Conference of Seventh-day Adventists

Creating ALPS, the Adventist Living Pattern System, a design system for this international church.

2017

The Digital Initiative at Harvard Business School

Editorial strategy, art direction, and content management for monthly editions about the digital transformation of the economy.

2015

Philly.com

An iterative approach to rolling-out a mobile-first, responsive site.

2014

Radio Free Europe/Radio Liberty

A performance-focused, mobile-first responsive website and workshopping to level up the development team.

2018

IQVIA

A design system focused on analytics and big data for this newly merged healthcare company.

2016

dotdash

Transitioning the former About.com to a handful of new verticals to become the #1 fastest-growing publisher online.

2016

The College of Engineering at Carnegie Mellon University

A beautiful, editorial presentation for a media-focused higher-ed site.

2016

Seton Hill University

A prospective-student-focused higher ed site.

2015

O’Reilly Media

Repositioning from the perception of a discount bookseller to a technology company that identifies big ideas in the world and gives them a platform.

2014

Real Simple

Creating a digital experience as beautiful as the print magazine.

2013

Entertainment Weekly

A mobile site that performed so well that they replaced the desktop site with it.

2013

TechCrunch

An irreverent new site for this irreverent tech blog.

Design language creation

2019

Khan Academy

Evolving a new design language for this education non-profit through their latest annual report.

2016

Smashing Magazine

A bold new perspective on this publication for designers and developers.

2017

athenahealth

Consulting & coaching on design system-based workflow and reorganization.

Brand & Identity Systems

2019

The Healthy

Brand & identity definition for this Reader’s Digest foray into health and wellness.

2016

Grammarly

Branding & identity for this proofreading app startup.

2013

1800contacts

New identity explorations.

2018

Outstanding Company

Branding & identity for this non-profit to help professional musicians with the “professional” part.